Are you looking for a way to grow your audience? A webinar may be the perfect solution for you. In this post, Jay Holstine discusses what a webinar is and how you can create one that will help you reach more people. So, whether you’re just starting out or are looking to improve your current webinar strategy, read on for some helpful advice!
Jay Holstine’s Tips For Creating A Webinar To Grow Your Audience
1. Figure out what topics will resonate with your audience
When you’re planning a webinar, it’s important, according to Jay Holstine, to think about what topics will be most interesting and useful to your target audience. What are they struggling with? What would they like to learn more about? By addressing these questions, you can ensure that your webinar will be packed with information that your attendees will find valuable.
2. Keep your audience in mind when selecting a speaker
Your webinar’s success depends heavily on the quality of its presenter. When choosing a speaker, make sure to select someone who is knowledgeable and engaging and who will be able to capture and hold your audience’s attention. Additionally, it can be helpful to choose a speaker who is familiar with your target audience, as this can make it easier to connect with them and deliver information that is relevant to their interests.
3. Choose a catchy title
Your webinar’s title should be reflective of the content you’ll be covering, but it should also be attention-grabbing and eye-catching. A good title will help to entice people to register for your webinar, so spend some time brainstorming until you come up with something that you’re happy with.
4. Promote your webinar in advance
Don’t wait until the last minute to start promoting your webinar – the more people you can get signed up, the better. Use all of your channels – email, social media, your website – to let people know about your upcoming webinar, and be sure to include all of the relevant details (date, time, title, speaker, etc.) so that people can easily find and register for it.
5. Create a great slide deck
Your webinar’s slide deck is one of the most important elements – it’s what your attendees will be looking at for the majority of the time, so you want to make sure that it’s visually appealing and easy to follow. Keep your slides clean and simple, and use images and graphics sparingly. And, of course, make sure that all of your information is accurate and up-to-date.
6. Practice, practice, practice!
Before your webinar goes live, it’s important, according to Jay Holstine, to run through everything – the slides, the audio, the video – to make sure that everything is working correctly. Additionally, it can be helpful to do a few test runs with friends or colleagues to get some feedback on your presentation. And finally, don’t forget to have a backup plan in place in case something goes wrong on the day of the webinar.
Jay Holstine’s Concluding Thoughts
If you’re looking for a way to grow your audience, Jay Holstine recommends considering hosting a webinar. Webinars are a great way to connect with potential customers and show them what your business is all about. They can also be a valuable tool for generating leads and growing your customer base.